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April is Child Abuse Prevention Month

The Family Tree Raises Public Awareness Through Innovative Kids Talk Campaign.

BALTIMORE, March 30, 2007 - In a recent UNICEF study of 21 wealthy nations, the United States ranked second-to-last in providing for the well-being of our children.  In Maryland alone, there are more than 32,000 cases of child abuse reported every year.  For every case that is reported two go unreported.  It is critical that we break the cycle of abuse and ensure that our children have the opportunity to live happy, productive lives.  April is child abuse prevention month and The Family Tree, Maryland's largest nonprofit organization dedicated to the prevention of child abuse and neglect, is continuing a successful advertising and marketing effort that draws attention to the harm child abuse inflicts on children and society. The emotional and hard hitting campaign spotlights the words of children who are at risk of abuse.  The campaign consists of print, broadcast, outdoor advertising and grocery market bags throughout April. 

"Child abuse and neglect has devastating consequences on the individuals and community as a whole," said Patricia K. Cronin, Executive Director of The Family Tree. "Abused and neglected children are at increased risk for learning disabilities and health problems, falling behind in school, anxiety and depression, running away from home, drug and alcohol abuse, becoming pregnant as teens and committing violent crimes as juveniles and adults.  The first key to prevention is awareness."

"We, as a community, need to make real changes to ensure our children are cared for," added Ms. Cronin, "and we all can help: parent, advocates, business leaders and the public at large.  If we make the well-being of children a priority it will benefit our country - both socially and economically."

There are many ways to be involved and spread awareness in your community including: wearing a blue ribbon in recognition of child abuse prevention; watching the child of a parent under stress; establishing a parent support group; responding when you see abuse in public; reporting suspected abuse or neglect; and letting individuals know that The Family Tree is here to help.  For more information about The Family Tree's programs and Child Abuse Prevention Month activities call The Family Stressline 24-hours a day at 1-800-243-7337.