What Family Looks Like


For over 40 years, The Family Tree has brought hope to thousands of Maryland parents. We know that our ability to raise healthy children who will lead tomorrow’s communities requires smart and innovative thinking today.

In April 2016, we unveiled a bold vision, modern look and inspiring new mission.

  • Our new identity is designed to be cutting-edge and empowering, reaching a new generation of parents.
  • Our logo shows that our work is a force multiplier, creating positivity that cascades from the parent to the family to the community to society.
  • Our tagline “Raising families up” captures the powerful way we help families and communities – through parenting classes, home visitation, support groups, counseling, community education, public policy efforts and more.
  • Our colors and imagery put our optimism, vibrancy and diversity on display.
  • Our voice and tone is of pure empowerment – one that embodies the tremendous commitment it takes for caregivers to overcome an array of day-to-day stresses.
  • Our timing is deliberate to use our new brand as a vehicle to elevate Child Abuse Prevention Month.

The power of hope, the power to change --these are remarkable, often untapped things. Join us as we work to double the families we educate and empower, helping them make good decisions when raising their families.

Join us as we build a strong Maryland for tomorrow’s children.